4 Steps to Create Outstanding Content

Here are 4 steps to create content that cuts through the noise:

1️⃣ Listen to your prospects

Note the common questions they ask on sales calls, talk to your customer representatives about what they hear from customers, and create content around that.

2️⃣ Share your unique perspective

You probably solve the same problems that your competitors solve in your industry.

So, talk about things that set you apart from your competition:
- What do your processes look like?
- What do you stand for?
- What areas of expertise do you have that make things tangible for your prospects?
- etc.

3️⃣ Give tangible examples

If you give examples of how you get things done while creating content, you help your prospects visualize what you do and how you do things.

4️⃣ Avoid Jargon

Every industry has buzz terms – trendy ways of saying things – that make it seem like what you’re saying is cool.

Avoid such terms.

Simply say what needs to be said and be concise.