Aligning Your Brand Messaging With Your Content Strategy
For your content to work for you, you must align your brand with your content.
If your current need is talent acquisition, your content and website needs to showcase:
- your culture
- perks of working with you
- your employee success stories
If your current need is getting more clients, your content and website need to be about:
- your solution
- your subject matter expertise
- how you’re better than your competition
Only when your brand, your messaging, and your website are focused on your current needs will you get the desired results.