B2B Ads: LinkedIn vs Google/Facebook
LinkedIn ads are far better than Facebook and Google Ads! Here’s Why:
Google and Facebook are *very* interest-based. LinkedIn, however, is extremely specific to who your prospects are.
For example, LinkedIn ads let you target Heads of Business Development in New York city based software companies with 50-200 employees. Then you can also target London and Berlin with the same or different assets.
So, LinkedIn ads allow you to niche down as deep as possible to reach your ideal prospects. That’s why they are far more efficient and effective than the alternatives.