Building a Long-Term Lead Generation System

People want to start generating leads within a month of posting content.

That’s unrealistic because it’s a problem of scale.

When you do outbound marketing, it’ll take 100s of cold emails and calls to generate initial interest from your prospects that would, in time, become leads.

On the other hand, when you do inbound marketing, you don’t post 100s of videos a day; you post a piece of the content maybe two or three times a week or daily.

And just like with emails, not every piece of content will not strike a chord with your prospects, but when some of them do, that does not necessarily mean that said interest will turn that prospect into a lead.

In B2B Sales of complex services and solutions, there are a lot of moving parts that need to align before the right prospects raise their hand to say, “Hey, I want to book a demo!”

So, while Outbound marketing solves the problem of scale, it does not solve the problem of long sales cycles, Inbound Marketing not only solves the problem of scale over time, but it also drastically reduces your sales cycles.

So if you’re desperate for leads, buy them!

However, if your goal is to create a system that’ll generate leads in the long term, create content.