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Building a Personal Brand vs Leveraging Your Personal Branding

Building your personal brand is different from leveraging your personal branding.

A personal brand will get you in front of the news or get you Ted Talks.

But leveraging your personal branding allows using content and your persona as the founder/CEO to:
- express your thoughts, ideas, and expertise in your industry.
- talk about your customers’ pain points and how to solve them.

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