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Case Study - Karina Vazirova, Co-Founder at Femtech Lab

“There’s no shortcut to building an online presence, but with Project 33, it became easier and more enjoyable” - Karina Vazirova, Co-founder at FemTech Lab.

While working on her previous company, KV Labs, Karina recognized the importance of creating a scalable personal brand. But she struggled with finding time and headspace to put out enough content online.

She hired us to take care of everything she was struggling with:

- Helping her brainstorm questions and topics
- Recording the videos together with her
- Editing the videos
- Drafting copies
- Helping her with LinkedIn network growth

She especially liked the recording sessions. Recording videos on her own used to be a dreadful task. She’d have to script the video, memorize it, and then have multiple takes just to find the “perfect” one. One video would take her “at least 6 hours”, all in all.

With us, recording videos turned into “an enjoyable process”. After the first two sessions, we were repeatedly recording 4 videos in under 30 minutes.

Aside from the recording sessions, Karina talks about these extra benefits from working with us for her content marketing:

Time-saving: Before working with us, it used to take her at least 6 hours to make one video. With us, she got it down to creating a video from scratch to publish in just 1 hr.

Camera confidence: Recording videos became highly convenient for her because rather than awkwardly speaking into her phone, it was more like having a conversation. The immediate feedback we provided made her more confident and competent.

Accountability: Having scheduled a 1-hr call every 2nd week to record videos ensured that consistency in content creation was set in stone and the added peace of mind that after each session we would take over the post-production from there.

Credibility: Having a content presence helped her establish her expertise in her niche and create a scalable way of connecting with people.

“I recommend you to all of my friend business owners who are thinking about creating videos.”

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