Cold Email vs. Content Marketing

“Why are you doing cold emailing as a content marketing agency?”

I got this question when I talked about closing our 1st client through cold emailing.

It got me thinking:

How are these 2 exclusives?

Marketing is a game of strategy.

If we can leverage 2 marketing channels, why should we not do it?

We use our content marketing in our cold emailing strategy to move the needle forward.

It’s like a football game where you’ve to throw and run the ball.

You can’t win by just doing one of them.

…unless you are Bill Belichick.