Cold Email vs. Content Marketing
“Why are you doing cold emailing as a content marketing agency?”
I got this question when I talked about closing our 1st client through cold emailing.
It got me thinking:
How are these 2 exclusives?
Marketing is a game of strategy.
If we can leverage 2 marketing channels, why should we not do it?
We use our content marketing in our cold emailing strategy to move the needle forward.
It’s like a football game where you’ve to throw and run the ball.
You can’t win by just doing one of them.
…unless you are Bill Belichick.