Creating B2B Content That Resonates With Prospects
B2B SaaS founders: You can’t just create content and hope it’ll resonate with your prospects!
Of course, content is the vehicle to communicate the nuances of your solution, shorten your sales cycles, and get more inbound leads.
But it *only* happens when you:
- know your solution,
- know the *true* pain points of your prospects,
- validate your message market-fit, and
- have case studies to prove your solution works.
Otherwise, you won’t get the most effective results.
➡️So, note down the pain points your prospects unequivocally repeat during sales calls, create content around them, and share case studies to demonstrate that you can *actually* solve those pain points.
That way, you’ll give value to other prospects who are looking for a solution like yours and, therefore, make content work for you effectively.