Do This to Fix Your Content Engagement on LinkedIn
Here’s one of the biggest mistakes founders make that kills their content efforts:
They don't spend enough time engaging with it.
LinkedIn's algorithm rewards you for spending more time on the platform.
Your activity on the platform dictates the distribution of your content to a great extent.
Take Finn’s and my content as an example.
Finn spends much more time on LinkedIn, engaging with his and other people's content, than me.
Therefore, his content has a higher reach and engagement rate than mine.
The takeaway here is:
Don't just post on LinkedIn and hope for something to happen.
Put in the time to:
- reply to comments on your posts
- engage with other people’s posts
Engagement with your audience is key to your content strategy.