Do This to Fix Your Content Engagement on LinkedIn
Here’s one of the biggest mistakes founders make that kills their content efforts:
They don't spend enough time engaging with it.
LinkedIn's algorithm rewards you for spending more time on the platform.
This means:
Your activity on the platform dictates the distribution of your content to a great extent.
Take Finn’s and my content as an example.
Finn spends much more time on LinkedIn, engaging with his and other people's content, than me.
Therefore, his content has a higher reach and engagement rate than mine.
The takeaway here is:
Don't just post on LinkedIn and hope for something to happen.
Put in the time to:
- reply to comments on your posts
- engage with other people’s posts
Engagement with your audience is key to your content strategy.