Founders Need to Have a Portfolio Just Like Photographers Do
You should treat your industry knowledge like a photographer treats their photos.
Photographers create a portfolio to showcase their expertise in creating photos.
Similarly, if you’re an expert in your industry, your knowledge is your art.
And you need to showcase it by creating content around it, which serves as your portfolio.
Just like a photographer’s portfolio makes it easier for people to hire them, your content makes it easier for your target audience to buy from you.