Generating Inbound & Why You Shouldn't Sell in Your Content
Trying to sneak a sell into your videos is one way NOT to generate inbound opportunities.
The purpose of your content should be to deliver value in the form of takeaways and actionable tips.
How do you deliver “value”? Your content should answer questions your prospects ask you.
Don’t expect people to do anything other than watching your video and continuing on with their day.
If you do that often enough, you’ll be remembered as someone who knows what they’re talking about and build rapport through teaching.
Eventually, when they have a problem or need your service, they’ll come to you on their own because you stayed top of mind.