How to Create Engaging Videos as a Technical Founder

MYTH: Technical people can’t do videos.

I recently had a conversation about this with a prospect who wants to create videos for their CEO and their CTO.

They had seen videos we created for clients who are more high-energy and expressive types.

They worried whether videos also work for technical people who are more introverted and not as outspoken.

The answer is yes. 2 reasons why:

1️⃣ You don’t need a particular personality type to create videos.

If you have technical expertise:
- we’ll have you talk about technical things
- you’ll probably target other technical people with your videos who will resonate better if you aren’t super hyped up and jumping around

2️⃣ You get better over time.

As I said, recording videos is not a personality trait. It’s a skill.

We actively coach our clients by telling them to
- sit up straight
- raise their voice a little
- use their hands
- stick to the point
- etc.

Over time, they get better at communicating their expertise in their own way, without turning themselves into a high-energy salesperson.