How to Create Engaging Videos as a Technical Founder
MYTH: Technical people can’t do videos.
I recently had a conversation about this with a prospect who wants to create videos for their CEO and their CTO.
They had seen videos we created for clients who are more high-energy and expressive types.
They worried whether videos also work for technical people who are more introverted and not as outspoken.
The answer is yes. 2 reasons why:
1️⃣ You don’t need a particular personality type to create videos.
If you have technical expertise:
- we’ll have you talk about technical things
- you’ll probably target other technical people with your videos who will resonate better if you aren’t super hyped up and jumping around
2️⃣ You get better over time.
As I said, recording videos is not a personality trait. It’s a skill.
We actively coach our clients by telling them to
- sit up straight
- raise their voice a little
- use their hands
- stick to the point
Over time, they get better at communicating their expertise in their own way, without turning themselves into a high-energy salesperson.