How to Escape Competition through Personal Branding

Had a conversation with Marti Sanchez the other day, who TECHNICALLY is a competitor to us.

We both offer personal branding/content services to founders and CEOs.

So why would I post a video with him, potentially losing customers to him!??

Because I like living on the edge 😂😂

No, on a serious note:

TECHNICALLY we are competitors, but PRACTICALLY we aren’t, because of our personal brands.

Our personalities, philosophies, and way of doing things are so embedded in our companies that someone who resonates with him won’t resonate with me, and vice versa.

In that sense, we’re actually allies. The more people are aware of the importance of personal branding, the more everyone in the industry benefits. We’re both making the pie bigger for all of us.