How to Make Sure the Right People See Your Content
“How do I ensure the right people see my content?”
Once you’ve defined your ICPs, you can use LinkedIn Sales Navigator to find the relevant people based on the firmographics (job titles, location, company size, etc.).
You can send them a connection request saying, “Hey, we're working in the same industry. I was wondering if you're open to connecting.” (you want a 30-60% acceptance rate)
That way, you can strategically build your network on LinkedIn with people who can potentially become your customers.
The next step is to make sure that the content you're producing is directed at these people - solving their problems and addressing their pain points.
That’s how you make sure that you're connecting with the right people and building rapport with them by putting out relevant content.