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How Videos Help Prove the Value of Your Offer

Do you have to explain to every prospect why your solution works in the first place? Why you’re doing what you’re doing?

You can solve this by creating content around:

- How will your offer help them?
- What’s your mechanism?
- Why does it work, what are the underlying principles?
- How long does it take to get results?
- What are the results that people can expect?

Place it prominently on your website, YouTube, LinkedIn, sales materials, etc.

That way, you’ll have fewer conversations, but you’ll have them with people who already believe in the value of what you’re doing.

And you won’t have to explain yourself on every sales call why you are doing it in the first place.

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