Our Step-by-Step Process
Hereโs our 6-step process to create B2B content that cuts through the noise:
1. Target audience definition
2. Content ideation
3. Style and thought leadership definition
4. Content creation
5. Content distribution
6. Iteration loop
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1. ICP definition (Location, industry, company size, job title, experience level)
2. Identify ICP desires & emotions (Goals, problems, road blocks, fears, suspicions, etc.)
3. Message-market fit: What language/jargon/terminology resonates with your prospects?
We created a 50-question questionnaire to define each area with customers during the onboarding.
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For anyone to buy from you, they need to trust you.
Here are 3 types of trust you need to build with your content:
1. Subject-matter ExpertiseโPeople need to trust that you know what youโre talking about
Content-type: Solve your prospectโs problems by answering their questions, give your 2 cents on industry news, share helpful insights and strategies, etc.
2. CredibilityโPeople need to trust that you can deliver on your promise
Content-type: Share testimonials and case studies.
3. RapportโPeople need to trust that they will like working with you
Content-type: Personal and company updates.
We ideate questions for you based on these 3 content pillars.
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You might have a good insight but if you canโt frame it in a way that makes sense and stands out, no one will consume that content.
We use 2 frameworks to determine that:
1. Newness, relevancy, and controversy
2. Educational, entertainment, and empowering
We help you develop your perspective.
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Every 2 weeks, we meet with you on a recording session where we record all videos with you for the next 2 weeks.
Itโs like an interview. We ask you questions, you answer them, and each answer is one 1-5min long video.
While on the recording call, we coach you to make sure that:
- you donโt ramble
- give tangible examples
- begin with a juicy 1st sentence
- end with a call to action or question to the audience
After that, we take care of all the post-production:
- editing the video
- creating the thumbnail
- generating the subtitles
- writing the copy
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We publish the videos we create for you in 4 places:
- Your personal LinkedIn profile
- Linkedin company page
- Company Youtube channel
- A twice-monthly newsletter
Besides, we create a Notion content library for you so that you can also repurpose the videos on your own.
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We analyze each piece of content and create a monthly report for you.
We use the takeaways from the best and worst-performing videos to adjust your content strategy (itโs simple: do more of what worked, less of what didnโt work).