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Our Step-by-Step Process

Hereโ€™s our 6-step process to create B2B content that cuts through the noise:

1. Target audience definition
2. Content ideation
3. Style and thought leadership definition
4. Content creation
5. Content distribution
6. Iteration loop

๐“๐š๐ซ๐ ๐ž๐ญ ๐š๐ฎ๐๐ข๐ž๐ง๐œ๐ž ๐๐ž๐Ÿ๐ข๐ง๐ข๐ญ๐ข๐จ๐ง

1. ICP definition (Location, industry, company size, job title, experience level)

2. Identify ICP desires & emotions (Goals, problems, road blocks, fears, suspicions, etc.)

3. Message-market fit: What language/jargon/terminology resonates with your prospects?

We created a 50-question questionnaire to define each area with customers during the onboarding.

๐‚๐จ๐ง๐ญ๐ž๐ง๐ญ ๐ข๐๐ž๐š๐ญ๐ข๐จ๐ง

For anyone to buy from you, they need to trust you.

Here are 3 types of trust you need to build with your content:

1. Subject-matter Expertiseโ€”People need to trust that you know what youโ€™re talking about

Content-type: Solve your prospectโ€™s problems by answering their questions, give your 2 cents on industry news, share helpful insights and strategies, etc.

2. Credibilityโ€”People need to trust that you can deliver on your promise

Content-type: Share testimonials and case studies.

3. Rapportโ€”People need to trust that they will like working with you

Content-type: Personal and company updates.

We ideate questions for you based on these 3 content pillars.

๐’๐ญ๐ฒ๐ฅ๐ž ๐š๐ง๐ ๐ญ๐ก๐จ๐ฎ๐ ๐ก๐ญ ๐ฅ๐ž๐š๐๐ž๐ซ๐ฌ๐ก๐ข๐ฉ ๐๐ž๐Ÿ๐ข๐ง๐ข๐ญ๐ข๐จ๐ง

You might have a good insight but if you canโ€™t frame it in a way that makes sense and stands out, no one will consume that content.

We use 2 frameworks to determine that:

1. Newness, relevancy, and controversy
2. Educational, entertainment, and empowering

We help you develop your perspective.

๐‚๐จ๐ง๐ญ๐ž๐ง๐ญ ๐œ๐ซ๐ž๐š๐ญ๐ข๐จ๐ง

Every 2 weeks, we meet with you on a recording session where we record all videos with you for the next 2 weeks.

Itโ€™s like an interview. We ask you questions, you answer them, and each answer is one 1-5min long video.

While on the recording call, we coach you to make sure that:
- you donโ€™t ramble
- give tangible examples
- begin with a juicy 1st sentence
- end with a call to action or question to the audience

After that, we take care of all the post-production:
- editing the video
- creating the thumbnail
- generating the subtitles
- writing the copy

๐‚๐จ๐ง๐ญ๐ž๐ง๐ญ ๐๐ข๐ฌ๐ญ๐ซ๐ข๐›๐ฎ๐ญ๐ข๐จ๐ง:

We publish the videos we create for you in 4 places:
- Your personal LinkedIn profile
- Linkedin company page
- Company Youtube channel
- A twice-monthly newsletter

Besides, we create a Notion content library for you so that you can also repurpose the videos on your own.

๐ˆ๐ญ๐ž๐ซ๐š๐ญ๐ข๐จ๐ง ๐ฅ๐จ๐จ๐ฉ

We analyze each piece of content and create a monthly report for you.

We use the takeaways from the best and worst-performing videos to adjust your content strategy (itโ€™s simple: do more of what worked, less of what didnโ€™t work).

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