Personal Content Is Key to Building Trust
You must include personal content in your content marketing strategy.
One key aspect of content marketing is to build trust.
You can’t do that by sharing subject-matter expertise (SME) content only.
Your prospects need to attach the value you provide as an expert to who you are as a person.
That’s why it’s important to share personal content where you talk about:
- your journey,
- your company culture,
- your interests outside of work, etc.
Whether you’re the CEO of a small B2B venture or a $100 million revenue company, your content strategy needs to have a good mix of SME and personal content.