Personal Content Is Key to Building Trust

You must include personal content in your content marketing strategy.

Here’s why:

One key aspect of content marketing is to build trust.

You can’t do that by sharing subject-matter expertise (SME) content only.

Your prospects need to attach the value you provide as an expert to who you are as a person.

That’s why it’s important to share personal content where you talk about:
- your journey,
- your company culture,
- your interests outside of work, etc.

Whether you’re the CEO of a small B2B venture or a $100 million revenue company, your content strategy needs to have a good mix of SME and personal content.