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Personal Content Is Key to Building Trust
You must include personal content in your content marketing strategy.
Here’s why:
One key aspect of content marketing is to build trust.
You can’t do that by sharing subject-matter expertise (SME) content only.
Your prospects need to attach the value you provide as an expert to who you are as a person.
That’s why it’s important to share personal content where you talk about:
- your journey,
- your company culture,
- your interests outside of work, etc.
Whether you’re the CEO of a small B2B venture or a $100 million revenue company, your content strategy needs to have a good mix of SME and personal content.
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