The 7 Hour Rule

There’s something called “The 7 Hour Rule”:

In B2B sales, prospects need to spend at least 7 hours with you and your offer before they can buy from you.

Good news: You don’t have to do it 1-on-1.

You can leverage your content to work for you.

Content creation isn’t just about generating inbound opportunities.

It’s a way to build trust, rapport, and authority with your prospects at scale – which is usually done via discovery calls, demos, messages, dinners, and other in-person engagements.

When you do your content right and answer questions that are relevant to your target audience, it leads to:

- Shorter sales cycle
- Reduced CAC
- Higher closing rate