The Best Way to Showcase Your Expertise

Founders and CEOs need to build a portfolio of their work like artists.

Here’s why:

When you hire a photographer, designer, or videographer, you ask them to show their portfolio to understand how well they can do their jobs.

The same thing happens in business: your prospects want to know if you know what you’re doing, especially if you’re selling a complex, high-ticket B2B product.

But as a CEO and Founder, your resume and LinkedIn profile don’t showcase your subject matter expertise tangibly.

So, what’s the solution here?

Content.

Because it allows you to showcase your expertise by talking about who you are, what your company does, what you stand for, your solution, and the customers you’ve helped.

So, when you create content around these things, you build a portfolio that gives your prospects a tangible understanding of your expertise apart from building trust and shortening your sales cycle.