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The Biggest Mistake Founders Make When Posting Content on Linkedin

Hereโ€™s the biggest mistake founders make when starting to post content on Linkedin:

They use each post only once.

Creating content is hard.

You need to:
- Come up with the topic.
- Shoot a video or write the post.
- Post it.

You are wasting your resources if you post it once, forget about it, and move on to the next post.

For example, weโ€™ve built out a process to leverage the content we create for ourselves and our clients.

Here are some ideas for you:

๐Ÿ. ๐๐ž๐ซ๐Ÿ๐จ๐ซ๐ฆ ๐ฆ๐จ๐ง๐ญ๐ก๐ฅ๐ฒ ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญ ๐š๐ง๐š๐ฅ๐ฒ๐ฌ๐ข๐ฌ:

Use SHIELD - a software that generates a report with all your content metrics - likes, comments, views, etc.

Look at it every month and adapt your content strategy based on what resonates with your audience.

Create more content around the topics that got the most engagement and views.

๐Ÿ. ๐‘๐ž๐ฉ๐ฎ๐ซ๐ฉ๐จ๐ฌ๐ž ๐ญ๐ก๐ž ๐›๐ž๐ฌ๐ญ-๐ฉ๐ž๐ซ๐Ÿ๐จ๐ซ๐ฆ๐ข๐ง๐  ๐ฉ๐จ๐ฌ๐ญ๐ฌ:

- Put them on YouTube and the resource page on your website.
- Send them to your email list.
- Have your sales team use it in their outbound follow-ups.
- Run LinkedIn and Facebook ads against the 3-5 posts that performed best.

Thatโ€™s how you can easily use the content that you create 6-7 times over again and get the most out of your content marketing efforts.

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