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The Most Common Content Mistake Founders Make

Content marketing is about building your reputation.

For example, building your reputation as the go-to person for this specific thing you do. Which takes time and multiple touchpoints, especially in b2b.

In a month or 2, you might start seeing some traction (likes, comments, website visits, etc.). But for content to really impact your *business*, you need to do it for at least 6-18 months.

Here are 2 things to do to be consistent and see results:

๐๐ž๐ฅ๐ข๐ž๐ฏ๐ข๐ง๐ 

If you don't believe that people watching your content will:
- lead to shorter sales cycles
- differentiate you from the competition
- allow you to charge more
โ€ฆyouโ€™ll post a few videos, see no results, and quit.

So before you start, talk to other people who are posting consistently and see what results theyโ€™re getting.

๐ˆ๐ญ๐ž๐ซ๐š๐ญ๐ข๐ง๐ 

Consistency isnโ€™t just about posting regularly.

You need to start:
- learning the best practices
- trying different things
- gathering feedback
- analyzing the results

Over time, youโ€™ll learn what works and what doesnโ€™t workโ€“for you specifically.

Content is a long-term game.

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