The Most Common Content Mistake Founders Make
Content marketing is about building your reputation.
For example, building your reputation as the go-to person for this specific thing you do. Which takes time and multiple touchpoints, especially in b2b.
In a month or 2, you might start seeing some traction (likes, comments, website visits, etc.). But for content to really impact your *business*, you need to do it for at least 6-18 months.
Here are 2 things to do to be consistent and see results:
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If you don't believe that people watching your content will:
- lead to shorter sales cycles
- differentiate you from the competition
- allow you to charge more
โฆyouโll post a few videos, see no results, and quit.
So before you start, talk to other people who are posting consistently and see what results theyโre getting.
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Consistency isnโt just about posting regularly.
You need to start:
- learning the best practices
- trying different things
- gathering feedback
- analyzing the results
Over time, youโll learn what works and what doesnโt workโfor you specifically.
Content is a long-term game.