top of page

Time & Consistency Are Key to Successful Marketing

The #1 trick for marketing success is consistency.

Let's take Warren Buffett as an example here to understand the power of compounding:

Warren is the person everyone talks about when it comes to investing. He has been averaging a 20+ percent rate of return year over year.

The fascinating thing about his story is that he made more than 97% of his fortune after his 60th birthday.

There is another investor called James Simons - a real genius who has managed to triple Warren's ROI, averaging a rate of return of 66%.

Yet, he's nowhere near the fortune of Buffet because, unlike Buffett, he has not been investing for 7 decades, but for only 3,5.

The trick with compounding is not the ROI - it's time.
The same goes for marketing and content.

Can content marketing shorten your sales cycles? Absolutely.
Can content marketing bring you more customers? 100%.

But it won't solve all your problems overnight. It takes time. You have to do this day after day until the results roll in.

Finn and I have been creating content now for 2 years. And we see more and more the results of this consistency.

This is true for all marketing strategies:

If you're doing content marketing, stay with it.
If you're doing outbound marketing, stay with it.

Only the consistency of sticking to your marketing strategy will deliver the results that you need.

bottom of page