To Establish Yourself as an Expert in Your Niche, You Need to Have a PERSPECTIVE
Establishing yourself as an expert in your niche, requires PERSPECTIVE.. What does that mean?
Let’s say you’re a fitness coach. One of the questions your target audience will ask you is “How do I lose weight?”
If your best answer is “eat less” or “exercise more”, that's not a PERSPECTIVE. They already know that..
You need to figure out how you can provide an insight that solves their problem AND differentiates you from your competition.
If you can only give generic answers, you haven’t developed your perspective yet.
1. What’s your ideal customer persona? (go DEEP)
2. What problems are they dealing with? What questions do they care about? (they’re probably already asking you those in your DMs, discovery calls, etc)
3. How can you answer their questions with a new, interesting perspective - something they haven’t heard before?