Trying LinkedIn Cold Outreach

Last month, we started trying cold outreach on LinkedIn, here are the stats so far:

- 400 messages sent
- 6 (qualified) demos booked
- 1 signed contract (5 figures)

I know there’s currently a hype to hate on cold outreach, but I don’t think there is anything wrong with it.

It’s just that most cold outreach campaigns are bad:

- They’re pushy, salesy, spammy and way too long
- They aren’t targeted
- They don’t resonate with the buyer’s problems

I’ve been learning from Josh Braun’s stuff (as well as Philipp Stroehemann’s) - can highly recommend.