Understanding the Pain Triangle for B2B Sales
The Pain Triangle:
Only 3% of your target market is ready to buy right now.
15% are concerned about the problem you’re solving, but they aren’t in a hurry to buy.
62% aren’t even aware of this problem.
The rest 20% have already bought a solution they’re happy with.
You need content marketing because it helps you stay top of mind with people as they move above the pain triangle.
Whenever they reach the top 3% and are desperate to find a solution, you’ll be their go-to person as they already trust you.