What B2B Marketers Need to Learn From B2C

B2B companies waste a lot of money on dead, corporate-like messaging.

Because they have a stigma of dealing with other “businesses.”

B2C companies, however, deal with “customers,” so they try to connect personally and emotionally with them. They treat their customers like human beings.

But B2B is people to people like B2C, so similarly, they need to be customer obsessive. They need to understand the behavior and psychology of their target market to create emotionally impactful messaging.

Otherwise, they will keep wasting a ton of marketing dollars trying to be “professional.”

All that to say:
As a B2B company, be customer obsessive because you deal with human beings, not businesses.