Which Social Media Platform Should You Focus On?
“Why should I post on LinkedIn?”
Because it is the #1 B2B platform right now.
Accordingly, there is a #2, #3, #4, and so on.
And you need to have a content strategy that distributes your content across all of them.
At Project 33, we create content for our clients, specifically for LinkedIn.
But then we repurpose it on their company YouTube channel, website resource page, and email newsletter.
We also create a Notion content library for them to use that content elsewhere (Twitter, Instagram, TikTok, ads, etc.).
We can’t predict for how long LinkedIn will be the #1 platform.
But what we can do is create usable content across multiple platforms so that we can change the focus in game-time if the need arises.