Why AI Will Not Replace Copywriters
Will AI replace copywriters?
Not yet. Here’s why:
There are many nuances to consider when it comes to replacing the human touch.
Like grasping the tone of a person, which is complicated because we all write in different ways.
That said, AI can aid copywriters by making writing easier by giving them a clear starting point.
And ghostwriters will especially benefit because all they have to do is polish the AI-generated content and get the tone of the person they’re writing for.
But I might be completely wrong about this technology because it’s new and might end up killing copywriters.
However, the gossip over AI replacing copywriters reminds me of a similar one when self-checkouts came out:
People used to think that they would replace cashiers.
But 2 decades later, we still have cashiers at the supermarket and departmental stores along with self-checkout lines, because we need someone to fix every error the machine prompts.
So, it’s an aid to the original profession.
All that to say: AI will not replace copywriters; it’ll only aid them to take on more work and provide more value faster.