Why Button-Of-Funnel Content Is Important

Don’t worry if your button-of-the-funnel content doesn’t get a lot of views.

Here’s why:

That content is targeted towards a small portion of your audience that is already considering buying from you.

Its purpose is to help them make the decision faster.

For example:

At Project 33, our top-of-the-funnel content includes insights on content marketing, which is aimed at a wider audience.

But our bottom content includes topics such as:
- our onboarding process
- our standards
- our payment structure

It’s not designed to go viral but help potential clients understand if we’re a fit for them.