Why Should I Make Videos?

Here are some benefits of creating videos:

- Attracting inbound leads
- Shortening your sales cycle
- Lowering your CAC
- Hiring talent
- Building a content asset library for other marketing channels like ads and newsletters
- Creating internal processes and standards

Sure, videos are not for everyone and every industry.

But given its multifaceted benefits, if you’ve been thinking about creating videos, you must definitely give it a try.