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Why We Put All of Our IP Out There

We have all of our IP out there.

When someone goes to our website, they’ll find:
- our processes and content frameworks
- how we generate topics for our customers,
- how we edit videos and what they look like,
- how we write copy (our full 40-page Copywriting Guidelines are on the website),
- what softwares and tools we use
- etc

Someone could literally build a marketing company from scratch by just following the processes and guidelines we have published.

Often when I have calls with founders and marketers, that’s one thing they don’t fully understand. Or they understand it, but they’re hesitant to do the same because they fear that competitors will copy them.

There are 3 reasons why I don’t fear people copying us and taking customers away from us:

1️⃣ It has only helped us so far

Our prospects can see exactly what we do and how we do it: our guidelines, best practices, and frameworks, so it builds a lot of trust and credibility. It shows that we put a lot of time and effort into how we do things.

It also allows them to do a lot of research independently without having to talk to me or booking a sales call.

2️⃣ There are too many nuances

Even with us putting everything out there, there are still so many details and nuances that go into all the different parts that are either too many to make public or too difficult to articulate.

Because there is a lot of experience and intuition involved, even with the processes. So if someone copies us step-by-step from what we have out there, there will still be parts that will not be clear.

3️⃣ We’re constantly iterating

Our *internal* Onboarding Questionnaire, Copywriting Guidelines, Video Editing Process, Distribution Frameworks, etc. are already two versions ahead of what’s publicly out there because we’re constantly iterating and improving these processes.

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