Why You Need to Engage With Your Audience

Three reasons why it’s important to engage with your audience:

- The mighty LinkedIn algorithm will reward you for being an active user.
- If you don’t answer comments or follow-up questions people have under your content, they will eventually stop commenting or asking.
- By engaging with other people’s content (not just comments under your own content), you build up goodwill and increase the chance that someone else will also want to engage with yours.

Just posting is not enough if you want to get the most out of your content marketing effort, you must:

- Like and reply to every single genuine comment on your posts.
- Engage with other people’s content that you enjoy/find useful.