Why Your Content Has to Be Used Across Multiple Platforms
Hereโs the biggest mistake founders make when starting to post content on Linkedin:
They use each post only once.
Creating content is hard.
You need to:
- Come up with the topic.
- Shoot a video or write the post.
- Post it.
You are wasting your resources if you post it once, forget about it, and move on to the next post.
For example, weโve built out a process to leverage the content we create for ourselves and our clients.
Here are some ideas for you:
๐. ๐๐๐ซ๐๐จ๐ซ๐ฆ ๐ฆ๐จ๐ง๐ญ๐ก๐ฅ๐ฒ ๐๐จ๐ง๐ญ๐๐ง๐ญ ๐๐ง๐๐ฅ๐ฒ๐ฌ๐ข๐ฌ:
Use SHIELD - a software that generates a report with all your content metrics - likes, comments, views, etc.
Look at it every month and adapt your content strategy based on what resonates with your audience.
Create more content around the topics that got the most engagement and views.
๐. ๐๐๐ฉ๐ฎ๐ซ๐ฉ๐จ๐ฌ๐ ๐ญ๐ก๐ ๐๐๐ฌ๐ญ-๐ฉ๐๐ซ๐๐จ๐ซ๐ฆ๐ข๐ง๐ ๐ฉ๐จ๐ฌ๐ญ๐ฌ:
- Put them on YouTube and the resource page on your website.
- Send them to your email list.
- Have your sales team use it in their outbound follow-ups.
- Run LinkedIn and Facebook ads against the 3-5 posts that performed best.
Thatโs how you can easily use the content that you create 6-7 times over again and get the most out of your content marketing efforts.