Why Your Content Marketing May Be a Waste of Money
Here’s the difference between good content marketing and a failed attempt at it:
It must come from the subject matter expert, which for most companies is the founder/CEO.
Your content won’t cut through the noise if you delegate it to a marketing manager who doesn’t know your prospects’ pains and desires as well as you do.
That’s why we’ve always preached to have the founder in the videos answering questions that their prospects care about.
That can be the differentiator between exponential ROI and a waste of money on your content marketing.