Your Brand Messaging Needs to Reflect in Your Content
Let’s talk about brand messaging in video content.
Brand messaging is all the visual and verbal messaging that represents a brand.
It includes taglines, slogans, color themes, etc.
When we onboard a new client, we ask them to fill out an extensive questionnaire to understand what their brand is about.
Last week, Bruna brought it up that we were not including the company’s keywords in some of the headlines we were creating for their founders’ videos.
It made me realize that we need to integrate better their brand messaging in the content.
So this week, I’m focusing on improving our processes so that the clients’ brand messaging doesn’t get lost in translation while creating content.