We help B2B SaaS companies build profitable Founder-Led Content Machines. Build awareness, trust and credibility at scale by turning your CEO's expertise into content your prospects care about.
![Customer examples](https://cdn.prod.website-files.com/6582d8a58dc41484e5c148c7/65d5b2dc825bf61c5cef0faa_Alex%2C%20Lona%2C%20Anurag.png)
Worked with 38+ serious B2B founders & execs
B2B SaaS companies that trust us:
![](https://cdn.prod.website-files.com/6582d8a58dc41484e5c148c7/65d328781348673457ddfd91_what%20is%20founder-led%20marketing%20(1).jpg)
![Founder-Led Marketing - Process Flow Chart](https://cdn.prod.website-files.com/6582d8a58dc41484e5c148c7/659831223b85705e06d65b0e_Founder-Led%20Marketing%20-%20Process%20Flow%20Chart.jpeg)
Why leading CEOs believe in Founder-Led Marketing
![](https://cdn.prod.website-files.com/6582d8a58dc41484e5c148c7/65d4cfa0ef318d04f9ff3e86_chris.jpg)
Chris Walker
Founder & CEO at Refine Labs
![](https://cdn.prod.website-files.com/6582d8a58dc41484e5c148c7/65d4cfb14d6f0ac4fed4fc32_peter2.jpg)
Peter Caputa
CEO at Databox
Before vs After Founder-Led Marketing
You don't have visibility and awareness in your market
Lead quality isn't good
Building trust & credibility with customers is crucial, but there is no systematized way to do it
You know that video is important and competitors are doing it, but you don't have a way to do it consistently
Your current lead channels are becoming less efficient and profitable
Prospects know about you long before they talk to sales
You have a predictable stream of high-intent, high-quality leads knocking on your door every month
You're building trust & credibility at scale that makes you to go-to option in your market
You're effortlessly producing new video content every month that builds customer trust
You're opening up a completely new customer acquisition channel that compounds over time and lowers your CAC
Customer results
![](https://cdn.prod.website-files.com/65831265c7ecfd779218fc73/65d487e6f75899945ff55e9b_phil%20(1).jpg)
Philipp Ströhemann
Co-founder & CEO, ComX
![](https://cdn.prod.website-files.com/65831265c7ecfd779218fc73/658594ed7d124120173afba6_comx-logo.png)
“We are measuring that we are generating between 3-4 demos per week from LinkedIn”
B2B SaaS
Employees: 11-50
ACV: $60k
![](https://cdn.prod.website-files.com/65831265c7ecfd779218fc73/65ccd536cd5acf59eef7a8ae_Lona%20Alia%20SafetyWing.jpeg)
Lona Alia
Head of Revenue, SafetyWing
![](https://cdn.prod.website-files.com/65831265c7ecfd779218fc73/65d33eb35451f865e1d44126_safetywing-1%20(1).png)
90 demos in 10 months from Linkedin and $178,000 net new ARR from $21k ad spend
B2B tech
Employees: 11-50
ACV: $20k
![](https://cdn.prod.website-files.com/65831265c7ecfd779218fc73/658c55795a6a9abfe19d4c7e_siteimprove.webp)
Kevin Bobowski
CMO, Siteimprove
![](https://cdn.prod.website-files.com/65831265c7ecfd779218fc73/658594da8ff9d5fb0d5089ce_siteimprove-logo.png)
“When we started, we had about five $100k deals in pipeline, right now it's over 50 or 60”
Enterprise Software
Employees: 51-200
ACV: $100k
You're in good company. The quality of the content, not the amount, determines the outcome in B2B.
![Content examples](https://cdn.prod.website-files.com/6582d8a58dc41484e5c148c7/65d8992e82c830572de06b9b_content%20grid%20(1).jpg)
![Pierce Buckley](https://cdn.prod.website-files.com/6582d8a58dc41484e5c148c7/65d337c862ff2c34cf31a08c_pierce.jpeg)
Pierce Buckley
Co-founder and CEO at babelforce
"We noticed that if we're doing more [Linkedin] video stuff, it just works. But there's no way I could do it without this kind of program you guys have. I think a huge selling point for you guys is that you’re solving a really specific problem with a totally tailored solution for it and that’s really nice."
![Indiana Gregg](https://cdn.prod.website-files.com/6582d8a58dc41484e5c148c7/65d338d906b5780779e07b95_indy%20(1).jpg)
Indy Gregg
Founder and CEO at Wedo
“Adding you guys to our go-to-market strategy relieved a lot of stress. We're producing regular Linkedin content every week, and that consistency and it being delivered on time is magical. I've never seen a more organized content provider service than you guys.”
![Finn Thormeier](https://cdn.prod.website-files.com/6582d8a58dc41484e5c148c7/65d5ce2179eb4ec43fb335c2_finn-speaking%203.jpg)
![Finn Thormeier](https://cdn.prod.website-files.com/6582d8a58dc41484e5c148c7/65d5d08d8142745a7adc5175_madeira2%20(1).jpg)
![Finn Thormeier](https://cdn.prod.website-files.com/6582d8a58dc41484e5c148c7/65d5ce646f83753cb2d26563_finn-speaking%202.jpg)
Meet Finn Thormeier, the founder and CEO of Project 33
Studied Physics & Philosophy in Germany before dropping out
Started building his personal brand in 2018 and grew his audience to 28k+ LinkedIn followers and 1,600 Youtube subscribers
Started Project 33 in 2019 to help entrepreneurs grow their personal brand
Grew Project 33 to a team of 10 people and $500k+ revenue on the back of his content
Interviewed SaaS leaders like Jason Fried, Chris Walker and Aleksandr Yampolskiy on his podcast
Helped over 38 B2B founders & execs position themselves as authorities in their space
Driving results like $4.5M pipeline for Siteimprove, $178k revenue on $21k ad spend for SafetyWing (8.3 ROAS), and 3-4 inbound demos every week for ComX's $60k product
Project 33 gets 70-90% of their customers from Finn's LinkedIn and we close $50k+ deals in under 4 weeks because prospects trust us
Currently lives with his wife and daughter in Berlin, Germany
Frequently asked questions
Can I see examples of content you created for people?
Sure, go all out.
How long does it take to get results?
Depends on your ACV and sales cycle length. After 1 month, we want to see positive signals (messages, comments, website visits, connection requests from ICPs). After 3 months, we want to see pipeline being generated (demo requests, qualified opportunities) that justify our fee.
What results can I expect from working with you?
ComX generated 3-4 inbound demo requests per week for their $60k ACV product after 1.5 months. SafetyWing generated 90 demos over the first 10 months for their $20k ACV product and $178k in closed revenue from the ads. Siteimprove grew their pipeline from 5 to 50 $100k deals in 4 months. These are results for dedicated teams with strong product-market fit and a clear buying persona. The full customer interviews are on our case study page.