Grow sustainably with efficient marketing processes
We built a process for B2B companies to effortlessly create video and content assets around your founder's expertise — to position them as experts in their field, build trust & credibility with customers, shorten your sales cycles, and turn your marketing from a cost center into a revenue center.
Stop collecting low-quality leads, start building customer trust
In today's world, doing marketing to collect leads isn't effective anymore. If you want a list of email addresses for Sales to chase, it's cheaper and faster to buy them on ZoomInfo or scrape them from Linkedin.
In 2022, Marketing's role should be to bring in high-intent revenue opportunities and provide air cover so Sales can close deals faster and at a higher win rate — because you've built trust and credibility in your market before someone ever speaks to a Salesperson.
Our proprietary content framework helps you turn your marketing into a comprehensive approach that builds customer trust and generates demand at scale.
Integrate your marketing campaigns to run growth cost-effectively
Marketing complexity is going up. So in most companies, marketing happens in silos. Ebooks that get lost in underperforming PPC campaigns. Linkedin content that gets used once, never to be seen again. Blog posts that no one reads.
There's no repurposing, you hire more people than you need — which drives up costs — and you end up with multiple isolated marketing campaigns that aren't integrated or tracked.
With our distribution framework, you create marketing assets that can be repurposed in multiple marketing campaigns and have an overlayed tracking & reporting mechanism so you know what's actually working and what isn't.
Streamline your marketing activities, save time to focus on your business
What's the point of doing good marketing if it isn't organized and streamlined? Where things constantly fall through the cracks, take much longer than they should, and there's no clear accountability on who does what and when.
We don't do "brainstorming sessions" and "content briefs" and "quick input calls". We follow a clear process and framework that we arrived at not through guessing, but through trial and error.
Our production process ensures that focus on things that actually make a difference, cut out all the fluff, and create a lean & reliable marketing engine for you.
With us, you need exactly 1 hour per week to execute on our framework.
As a result, you get an active Linkedin profile, an active Linkedin Company Page, an active Youtube channel, an active email newsletter, new content to feed your website's SEO every week, and further systems to repurpose your pillar content in your ads and outbound.
Build a marketing engine that reliably drives revenue
When marketing is done right, it drives revenue. More qualified opportunities, shorter deal cycles, higher win rates. Pipeline velocity goes up.
In today's world, you can't rely on capturing existing demand for your solution anymore, you need to actively create new demand by educating your target buyers on your perspective and the benefits of your solution.
When you have a product or service that people want, communicating your perspective, insights, and the benefits of your solution, is like putting gasoline on the fire. We don't do marketing that looks good, we do marketing that works.
Below, Philipp Ströhemann (Co-founder & CEO at ComX) and Kevin Bobowski (CMO at Siteimprove) talk about their results.