We help B2B SaaS companies build profitable Founder-Led Content Machines. Build awareness, trust and credibility in your market at scale by turning your CEO's expertise into content your buyers care about.

Customer examples

Worked with 38+ serious B2B founders & execs

B2B SaaS companies that trust us:


Founder-Led Marketing - Process Flow Chart

How leading CEOs think about Founder-Led Marketing

Chris Walker

Founder & CEO at Refine Labs

Peter Caputa

CEO at Databox

Before vs After Founder-Led Marketing

You need to build visibility and awareness in your market

Lead quality isn't good

Building trust & credibility with customers is crucial, but there is no systematized way to do it

You know that video is important for building trust and competitors are doing it, but you don't have a way to do it consistently

Your current lead channels are becoming less efficient and profitable

Prospects learn about you and your offer long before they talk to sales

You have a predictable stream of high-intent, high-quality leads knocking on your door every month

You're building trust & credibility in your market at scale that makes you to go-to option

You're effortlessly producing new video content every month that builds customer trust

You're opening up a completely new customer acquisition channel that compounds over time and lowers your CAC

Customer results

Philipp Ströhemann

Co-founder & CEO, ComX

“We are measuring that we are generating between 3-4 demos per week from LinkedIn”

B2B SaaS
Employees: 11-50
ACV: $60k

Lona Alia

Head of Revenue, SafetyWing

90 demos in 10 months from Linkedin and $178,000 net new ARR from $21k ad spend

B2B tech
Employees: 11-50
ACV: $20k

Kevin Bobowski

CMO, Siteimprove

“When we started, we had about five $100k deals in pipeline, right now it's over 50 or 60”

Enterprise Software
Employees: 51-200
ACV: $100k

You're in good company. The quality of the content, not the amount, determines the outcome in B2B.

Content examples
Pierce Buckley

Pierce Buckley

Co-founder and CEO at babelforce

"We noticed that if we're doing more [Linkedin] video stuff, it just works. But there's no way I could do it without this kind of program you guys have. I think a huge selling point for you guys is that you’re solving a really specific problem with a totally tailored solution for it and that’s really nice."

Indiana Gregg

Indy Gregg

Founder and CEO at Wedo

“Adding you guys to our go-to-market strategy relieved a lot of stress. We're producing regular Linkedin content every week, and that consistency and it being delivered on time is magical. I've never seen a more organized content provider service than you guys.”

Finn ThormeierFinn ThormeierFinn Thormeier

Meet Finn Thormeier, the founder and CEO of Project 33

Studied Physics & Philosophy in Germany before dropping out

Started building his personal brand in 2018 and grew his audience to 28k+ LinkedIn followers and 1,600 Youtube subscribers

Started Project 33 in 2019 to help entrepreneurs grow their personal brand

Grew Project 33 to a team of 10 people and $500k+ revenue on the back of his content

Interviewed SaaS leaders like Jason Fried, Chris Walker and Aleksandr Yampolskiy on his podcast

Helped over 38 B2B founders & execs position themselves as authorities in their space

Driving results like $4.5M pipeline for Siteimprove, $178k revenue on $21k ad spend for SafetyWing (8.3 ROAS), and 3-4 inbound demos every week for ComX's $60k product

Project 33 gets 70-90% of their customers from Finn's LinkedIn and we close $50k+ deals in under 4 weeks because prospects trust us

Currently lives with his wife and daughter in Berlin, Germany

Frequently asked questions

Can I see examples of content you created for people?

Sure, go all out.

How long does it take to get results?

Depends on your ACV and sales cycle length. After 1 month, we want to see positive signals (messages, comments, website visits, connection requests from ICPs). After 3 months, we want to see pipeline being generated (demo requests, qualified opportunities) that justify our fee.

What results can I expect from working with you?

ComX generated 3-4 inbound demo requests per week for their $60k ACV product after 1.5 months. SafetyWing generated 90 demos over the first 10 months for their $20k ACV product and $178k in closed revenue from the ads. Siteimprove grew their pipeline from 5 to 50 $100k deals in 4 months. These are results for dedicated teams with strong product-market fit and a clear buying persona. The full customer interviews are on our case study page.

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