We help B2B SaaS companies build profitable Founder-Led Content Machines. Build awareness, trust and credibility in your market at scale by turning your CEO's expertise into content your buyers care about.
Worked with 38+ serious B2B founders & execs
B2B SaaS companies that trust us:
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How leading CEOs think about Founder-Led Marketing
Chris Walker
Founder & CEO at Refine Labs
Peter Caputa
CEO at Databox
Before vs After Founder-Led Marketing
You need to build visibility and awareness in your market
Lead quality isn't good
Building trust & credibility with customers is crucial, but there is no systematized way to do it
You know that video is important for building trust and competitors are doing it, but you don't have a way to do it consistently
Your current lead channels are becoming less efficient and profitable
Prospects learn about you and your offer long before they talk to sales
You have a predictable stream of high-intent, high-quality leads knocking on your door every month
You're building trust & credibility in your market at scale that makes you to go-to option
You're effortlessly producing new video content every month that builds customer trust
You're opening up a completely new customer acquisition channel that compounds over time and lowers your CAC
Customer results
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Philipp Ströhemann
Co-founder & CEO, ComX
“We are measuring that we are generating between 3-4 demos per week from LinkedIn”
B2B SaaS
Employees: 11-50
ACV: $60k
Lona Alia
Head of Revenue, SafetyWing
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90 demos in 10 months from Linkedin and $178,000 net new ARR from $21k ad spend
B2B tech
Employees: 11-50
ACV: $20k
Kevin Bobowski
CMO, Siteimprove
“When we started, we had about five $100k deals in pipeline, right now it's over 50 or 60”
Enterprise Software
Employees: 51-200
ACV: $100k
You're in good company. The quality of the content, not the amount, determines the outcome in B2B.
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Pierce Buckley
Co-founder and CEO at babelforce
"We noticed that if we're doing more [Linkedin] video stuff, it just works. But there's no way I could do it without this kind of program you guys have. I think a huge selling point for you guys is that you’re solving a really specific problem with a totally tailored solution for it and that’s really nice."
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Indy Gregg
Founder and CEO at Wedo
“Adding you guys to our go-to-market strategy relieved a lot of stress. We're producing regular Linkedin content every week, and that consistency and it being delivered on time is magical. I've never seen a more organized content provider service than you guys.”
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Meet Finn Thormeier, the founder and CEO of Project 33
Studied Physics & Philosophy in Germany before dropping out
Started building his personal brand in 2018 and grew his audience to 28k+ LinkedIn followers and 1,600 Youtube subscribers
Started Project 33 in 2019 to help entrepreneurs grow their personal brand
Grew Project 33 to a team of 10 people and $500k+ revenue on the back of his content
Interviewed SaaS leaders like Jason Fried, Chris Walker and Aleksandr Yampolskiy on his podcast
Helped over 38 B2B founders & execs position themselves as authorities in their space
Driving results like $4.5M pipeline for Siteimprove, $178k revenue on $21k ad spend for SafetyWing (8.3 ROAS), and 3-4 inbound demos every week for ComX's $60k product
Project 33 gets 70-90% of their customers from Finn's LinkedIn and we close $50k+ deals in under 4 weeks because prospects trust us
Currently lives with his wife and daughter in Berlin, Germany
Frequently asked questions
Can I see examples of content you created for people?
Sure, go all out.
How long does it take to get results?
Depends on your ACV and sales cycle length. After 1 month, we want to see positive signals (messages, comments, website visits, connection requests from ICPs). After 3 months, we want to see pipeline being generated (demo requests, qualified opportunities) that justify our fee.
What results can I expect from working with you?
ComX generated 3-4 inbound demo requests per week for their $60k ACV product after 1.5 months. SafetyWing generated 90 demos over the first 10 months for their $20k ACV product and $178k in closed revenue from the ads. Siteimprove grew their pipeline from 5 to 50 $100k deals in 4 months. These are results for dedicated teams with strong product-market fit and a clear buying persona. The full customer interviews are on our case study page.