How Content Marketing Works: Our Process

What is our process?

There are six steps we run every customer through:

1. Target audience definition
2. Content ideation
3. Style and thought leadership definition
4. Content creation
5. Content distribution
6. Iteration loop

Watch the video for details.

How do we come up with topics for you?

You're the expert, we're just a content agency. We never put words into your mouth, we make it easy for you to share your knowledge.


Our ideation process is based on a 50-step questionnaire you fill out once that gives us all the information we need to come up with good questions for you.

How do we record your videos? Who is in the videos?

You (the founder) will be in all videos. We record all your videos remotely once every 2 weeks.


It's you and someone from our team on those remote recording sessions who will direct the videos and make sure you don't ramble, give examples, include a call-to-action, and do all those little things that make the difference between an OK video and a good video.

How do the finished videos look? How long are they?

You get two versions of each video that we record, according to best practices for different platforms.

Each video is 1-5min long, optimized for social.

Watch the video to see how the finished videos look.

How do we write your copy?

For each video we record, you also get a stand-alone text post based on the video.

This copy will be used alongside the video but can also be repurposed as a mini-blog post for example.

It's always based on what you say in the video, so the copy actually sounds like you.

What happens with your content after it's created? Where do we post it?

We publish your videos in four places, optimized for B2B:

1. Your personal LinkedIn profile

2. Your company’s LinkedIn page

3. A company Youtube channel

4. An email newsletter

We also create a content library so your team can further leverage your content on your website, in your outbound, in ads, etc.

How does the onboarding work?

We usually sign 6-month contracts.

The onboarding takes 2-4 weeks.

Your first videos go live on your socials 4-6 weeks from contract signing.

Your main responsibility during the onboarding is to fill out our 50-step questionnaire (3-6 hours of focused time).

What's the time and resource commitment from your side?

We need 2 hours of your time per week, not more.

- You need to show up to our recording session every two weeks (ca. 1h long).

- You need to review and approve 4 videos and copies every two weeks (ca. 1h).

- You need to answer any messages and comments the content will generate.

That's it.

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