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Dave Gerhardt’s Top Advice on Building a Founder Brand in 2025

Dave Gerhardt is the Founder of Exit Five and a marketing leader known for helping scale some of the fastest-growing B2B SaaS companies. With a background that includes key roles at Drift and Privy.

In this episode, Dave shares his insights on building a powerful personal brand as a founder, the importance of differentiation in a crowded SaaS market, and why consistency and quality in content creation are essential. He also talks about leveraging audience feedback, the role of storytelling in marketing, and how to build a strong online presence and community that amplifies your brand message.

We get into:

  • The Evolution of Founder Branding
  • Differentiation in a Competitive Landscape
  • Building a Personal Brand as a Founder
  • Consistency and Quality in Content Creation
  • Finding Your Niche and Standing Out
  • Innovative Marketing Strategies for Founders
  • Storytelling and Copywriting as Key Marketing Skills