Garrett Mehrguth on $15M from LinkedIn Ads, Gift Cards, and Building the #1 SaaS Marketing Agency

Garrett Mehrguth is the founder and CEO of Directive, one of the largest B2B SaaS marketing agencies in the world.

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In 2013, he started the company with Fiverr gigs. Today, it’s generating over $25M in revenue and working with brands like ZoomInfo, Wiz, and Stack Overflow

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.In this episode, Garrett breaks down how they generated $15M in revenue using LinkedIn ads and a gift card strategy that scaled to 6,800 sales calls.

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He shares his full TAM-based playbook, the psychology behind using incentives without losing trust, and why copy is still the biggest unlock in B2B.

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We also get into why he spun out Ape (a LinkedIn ads agency), how he balances performance with brand, and his mindset on writing every day—even while running a 200-person company.