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Ben Sharf is the co-founder and co-CEO of Platter, a profitability toolkit designed for Shopify brands.Before founding Platter, Ben worked at GoPuff, where he gained deep insights into e-commerce operations.
In this episode, Ben shares his transition into entrepreneurship, the power of founder-led marketing, and the lessons he’s learned from consistently creating content online. He talks about how podcasts have become an unexpected growth lever, why authenticity is key in content creation, and how simplifying complex ideas can drive engagement.