Steffen Hedebrandt is the co-founder and CMO of Dreamdata, a B2B attribution and activation platform powering go-to-market insights for B2B companies.
Dreamdata is 60 people strong, split between Copenhagen and New York, and they’ve built one of the most consistent employee advocacy motions in SaaS.
It all started with a viral LinkedIn post from one AE and turned into a repeatable system that drives awareness, attribution insights, and revenue.
In this episode, Steffen shares how they turned 300,000 impressions into a company-wide habit, how they operationalize social selling without being “corporate,” and what it takes to scale LinkedIn content into an always-on revenue channel.