Software alone can’t solve your problems.
You can’t introduce software, equip your front-line practitioners with it, and expect everything to fall into place seamlessly.
This perspective originates from a somewhat naive buying process. Leadership sometimes assumes that choosing software and arranging a few demos will equip front-line practitioners with what they need to use the new solution. That approach might work for “power users”, but not for your “average user”.
Fast forward a year, and they’re surprised that most users haven’t embraced the software. They’ve spent money, but poor return on investment makes leadership question what went wrong.
The primary cause? A lack of proper engagement.
When introducing new software to the enterprise, whether a productivity solution like VisibleThread or something completely different, you can’t expect people to magically see its value and know how to make their job better or easier.
In every organization, there’s a wide spectrum of users. A small fraction might quickly adopt and exploit the software, but the average person won’t necessarily have that capacity. And you can’t blame them. They’re already preoccupied with daily tasks, personal lives, and other responsibilities.
To ensure successful software adoption, it's crucial to guide its integration into daily workflows. This requires an internal champion who oversees the adoption and holds others accountable.
What are internal champions holding practitioners accountable for?
- Firstly, it's about tracking usage. Simple metrics such as sign-ins or specific software-related tasks can provide insights.
- The second aspect is gathering feedback on the software's performance and utility. This internal change management coordinator should relay this data to the senior leadership.
After all, they were the ones who initially approved the purchase and will want evidence of its value.
The crux is that successful software deployments necessitate strong internal ownership post-purchase. Especially when a software's impact spans more than just one team, its influence is felt organization-wide.
Without a dedicated champion ensuring adoption and gathering metrics, investments in new software can quickly wither on the vine.
#softwareadoption #usagemetrics #userengagement