How to Run an Executive Thought Leadership Program

I chatted with Chris Walker about Founder-Led Marketing and how to run a successful CEO thought leadership program on LinkedIn in 2024.

In this episode we will cover:

- How Content Consumption Has Changed

- Outbound SDR vs Thought-Leadership Program

- How to Start Testing Founder-Led Marketing

- Founder-Led Marketing as a Category

- How to Start Driving Business Outcomes Through LinkedIn

- CEOs Crushing LinkedIn

- and many more topics

Listen to it on Spotify: