I chatted with Chris Walker about Founder-Led Marketing and how to run a successful CEO thought leadership program on LinkedIn in 2024.
In this episode we will cover:
- How Content Consumption Has Changed
- Outbound SDR vs Thought-Leadership Program
- How to Start Testing Founder-Led Marketing
- Founder-Led Marketing as a Category
- How to Start Driving Business Outcomes Through LinkedIn
- CEOs Crushing LinkedIn
- and many more topics
Listen to it on Spotify: https://open.spotify.com/episode/6z6umnffRcr1yKR9ywdZuN?si=dcc4a087beae4858